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Abstract Purple Design

Video Production & Editing

Bringing stories to life through compelling visuals, creative editing, and purposeful storytelling. From music videos and live event recaps to promotional campaigns and AI-enhanced content, each project blends artistic vision with technical execution.

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With a focus on seamless transitions, dynamic pacing, motion graphics, and audience engagement, I transform creative concepts into polished, impactful video experiences designed to connect, inspire, and leave a lasting impression.

Keys To The Groove 2.0 | GRAMMY® FYC AI-Enhanced Promotional Video

  • Created a dynamic, AI-enhanced promotional video for Lannie Battistini's Latin jazz album, Keys To The Groove 2.0, as part of its For Your GRAMMY® Consideration (FYC) campaign.

  • Developed the original promotional graphic, then transformed the static design into an engaging animated video using Grok AI. The project combined graphic design, AI-assisted animation, creative direction, and visual storytelling to bring the album's identity to life.

  • Designed for social media promotion on Lannie Battistini's platforms, the video highlights the album's artistry while maintaining consistent branding across the FYC campaign.

  • Creative Skills: Graphic Design · AI-Assisted Video Production · Creative Direction · Social Media Content Creation · Visual Storytelling · Digital Marketing

  • Tools: Graphic Design Software · Grok AI

Showtime Recital | Event Recap & Video Production

  • Produced and edited a dynamic event recap video highlighting the Showtime Recital hosted by Hands In Motion Music School.

  • Transformed live performance footage into an engaging, social-media-ready video using Adobe Premiere Pro and CapCut, combining carefully selected performance highlights, seamless transitions, music synchronization, and creative pacing to capture the energy and excitement of the event.

  • The video was developed to celebrate student achievements, showcase the school's talented performers, and strengthen audience engagement through visual storytelling. From footage selection to final editing, the project demonstrates an ability to turn live events into compelling digital content that supports brand visibility and community engagement.

  • Creative Skills: Video Editing · Event Recap Production · Visual Storytelling · Social Media Content Creation · Video Sequencing · Creative Direction · Digital Marketing

  • Tools: Adobe Premiere Pro · CapCut

  • Client: Hands In Motion Music School

Happy Day | Pete Palma
Official Lyric Video

  • Developed a visually engaging lyric video for recording artist Pete Palma's single, Happy Day, combining creative direction, video editing, and animated typography to bring the song's message to life.

  • Focused on synchronizing on-screen lyrics with the music while incorporating dynamic visuals, thoughtful transitions, and rhythmic pacing to create an immersive viewing experience.

  • The project highlights the ability to translate musical storytelling into compelling digital content, supporting artist promotion, audience engagement, and music marketing across digital platforms.

  • Creative Skills: Lyric Video Production · Video Editing · Animated Typography · Music Synchronization · Visual Storytelling · Creative Direction · Digital Content Creation

  • Client: Pete Palma

  • Project Type: Music Video Production & Artist Promotion

Let You Go | One Man Collaboration
Official Lyric Video

  • Created a lyric video for Let You Go by One Man Collaboration, transforming the song into a visual storytelling experience through synchronized typography, creative editing, and music-driven transitions.

  • Developed a visual approach that complements the song's emotional tone, using intentional pacing, text animation, and cohesive design elements to enhance the listening experience.

  • Designed as a promotional asset for digital music platforms and social media, the project demonstrates the ability to combine visual creativity with technical video editing to produce engaging, artist-focused content.

  • Creative Skills: Lyric Video Production · Motion Typography · Video Editing · Music Synchronization · Visual Storytelling · Digital Media Production · Artist Branding

  • Client: One Man Collaboration

  • Project Type: Lyric Video Production & Music Marketing

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